Compliance & Delivery
SMS Marketing Best Practices & Compliance Guidelines
Follow these telecom industry rules to maintain a pristine sender reputation, prevent spam filtering, and protect subscriber privacy.
Essential Compliance Checklist
1
Explicit Consent Required: Always obtain clear, documented opt-in permission before sending promotional text broadcasts.
2
Clear Brand Identification: State your company or brand name in the very first sentence or register a verified Sender ID.
3
Mandatory Opt-Out Instructions: Include a straightforward opt-out mechanism (e.g. "Reply STOP to opt out") in all marketing messages.
4
Send Window Hours: Only dispatch marketing messages between 8:00 AM and 8:00 PM in the recipient's local timezone.
Recommended Practices
- • Keep messages under 160 characters (GSM-7 standard).
- • Use branded short domains (tp.lk/xyz) instead of public shorteners.
- • Personalize with first names using dynamic spreadsheet tags.
- • Test campaign drafts on live devices before mass blast.
Practices to Avoid
- • Never purchase third-party cold contact telephone lists.
- • Avoid ALL CAPS text or excessive punctuation (FREE NOW!!!).
- • Never send financial spam, gambling, or prohibited content.
- • Don't use public link shorteners (bit.ly, tinyurl) flagged by carriers.