Data & Industry Benchmarks
SMS Marketing Statistics & Performance Data
Real-world metrics aggregated across telecommunications data and 12M+ monthly client messages sent through Rajida CRM.
Inbox Open Rate
98%
Compared to 21% average email open rates, 98% of text messages are opened and read by recipients.
Time to Read
< 90 sec
90% of recipients open text notifications within 3 minutes of delivery, making SMS ideal for time-sensitive alerts.
Click-Through Rate
19.3%
SMS campaigns featuring shortened branded links achieve an average 19.3% CTR across retail and service sectors.
Customer Preference
75%
75% of consumers report preferring SMS over phone calls for appointment confirmations and shipping updates.
Channel Comparison: SMS vs Email vs Push Notifications
| Channel | Open Rate | Click Rate | Avg. Response Speed | Spam Filter Risk |
|---|---|---|---|---|
| Rajida CRM SMS | 98% | 19.3% | 90 seconds | < 0.2% |
| Marketing Email | 21.5% | 2.6% | 6.4 hours | 14.8% |
| App Push Notification | 7.8% | 4.1% | 15 minutes | N/A (Opt-out) |